Oyster founded the outlet shopping centre concept in New Zealand by converting a defunct supermarket in Onehunga, Auckland, in 1995. It has grown into the largest and most successful outlet centre in New Zealand with more than 100 specialty shops covering 13,000m2.
Other Dress-Smart outlet centres followed in Christchurch, Wellington* and Hamilton and their combined annual turnover is around $150m.
All Dress-Smart centres have been developed, leased and managed by Oyster. No other retail operator has been able to replicate the success of the Dress-Smart model.
*Now Outlet City – owner-operated